Microsoft + Real Madrid

Digital Concepting and Strategy
2014

Microsoft was looking to secure a large, behind-the-scenes deal with Spanish fútbol giants Real Madrid. In exchange for Microsoft's name and business solutions in the Santiago Bernabéu, the supporters of Real Madrid would receive a world-class app. Microsoft turned to us to create a compelling concept that would give fans a great experience during a match, keep them excited between matches, and highlight the power of Microsoft technology should they use it in the stadium.