Volkswagen Digital Platform
Digital Product Design and Strategy
2015-2017
Newsroom
A platform for quick deployment of brand content, press releases, and enthusiast content. We ensured that all pages provided contextual links back to key shopping actions, and architected content to be discoverable and logically organized.
Owner's Manual Chatbot
In order to make owner's manuals less daunting, we created a demo of a chatbot that could deliver their content more naturally. We broke the content of the manual down to a series of features, derived intents from those, and then wrote a series of responses to those intents. The AI underpinning the app helps users narrow in on an answer to their problem, even if they don't know exactly how to phrase their question.
Shark Week 2017
VW collaborates with Discovery Channel yearly to present Shark Week. This year, we built on top of Google Street View to show users what prehistoric sharks would have looked like in their neighborhood.
